En Masse Entertainment has announced it has selected Atari to launch, as its exclusive retail partner, its massively multiplayer online game, TERA, in the North American market this year. TERA is a skill-based MMOG that combines role-playing with dynamic combat and individual player actions that can make a significant impact on the world in a fantasy backdrop of rival gods and fearsome monsters.
According to the press release announcing the partnership, “We put a lot of focus on finding the right company to distribute TERA in North America, and Atari emerged as a leader with an emphasis on high-quality online titles,” said Chris Lee, publishing VP of En Masse Entertainment. “Their strong distribution network, culturally iconic brand, and passion for what makes TERA a uniquely compelling game make them the right distributor for this launch.”
En Masse was formed in Seattle in 2009 as a subsidiary of South Korean Bluehole Studio. The company features the involvement of industry veterans from Microsoft, NCSoft, ArenaNet, Electronic Arts, and Blizzard Entertainment. The game has one foot in South Korea and one in the U.S., because Bluehole is developing the game, while En Masse is co-producing it.
[Source: VentureBeat]
